A trademark is a form of intellectual property that helps to protect the brand identity of a business. Registered trademarks provide a business with a wide range of protections, making it easier to protect their brand from infringement and counterfeiting. Registered trademarks also help to distinguish a business's products and services from those of their competitors, and may also increase the value of the business. Furthermore, a registered trademark can be used to protect a business's domain name and other online presence. Ultimately, registering a trademark can provide a business with a competitive edge and assist in increasing its reputation and profitability.